NORWICH CITY ARE PLEASED TO CONFIRM WILLY'S PIES AS THEIR NEW MEN'S SLEEVE SPONSOR FOR 2025/26 SEASON.
THE PARTNERSHIP WAS LAUNCHED WITH A VIDEO TITLED "FROM EAST LONDON TO EAST ANGLIA" FEATURING CITY LEGEND GRANT HOLT.
AS WELL AS FEATURING ON THE SLEEVE OF THE MEN'S KITS THIS SEASON, WILLY'S PIES WILL BE AVAILABLE IN ALL CONCOURSE KIOSKS ON MATCHDAYS AT CARROW ROAD IN THREE FLAVOURS; BEEF MINCE & WESTCOMBE CHEDDAR, ROAST CHICKEN, SAGE AND ONION OR CURRIED POTATO, PEA AND MANGO CHUTNEY.
WILL LEWIS, FOUNDER OF WILLY'S PIES, SAID: "WE'RE BEYOND HONOURED AND EXCITED TO BE AN OFFICIAL PARTNER OF NORWICH CITY. WHEN WILLY'S PIES STARTED IN THE HEIGHT OF LOCKDOWN IN 2020, I WAS A FURLOUGHED CHEF FILLING MY NEWLY-FOUND, INEXHAUSTABLE FREE TIME BY SLINGING PIES FROM MY HOME KITCHEN VIA INSTAGRAM TO MY MATES, DELIVERING ALL OVER LONDON BY PUSHBIKE.
"THERE WAS NEVER A PLAN, IT WAS NEVER THAT CYNICAL, OTHER THAN TO MAKE GREAT TASTING, GREAT QUALITY, HONEST PIES AND THAT SHOWS, AND WE HOPE YOU AGREE TOO. UNFORTUNATELY, WE FEEL THAT PIES HAVE BECOME THE LOWEST COMMON DENOMINATOR, A PRODUCT WEVE BECOME DENSENSITISED TO AND TOOK FOR GRANTED. THIS CLASSIC IS TRUELY A LABOUR OF LOVE AND DESERVES TO BE TREATED WITH RESPECT, AND THATS WHAT WE HERE AT WILLY'S PIES DO.
ED TURNHAM, NORWICH CITY HEAD OF COMMERCIAL ADDED: "WE'RE THRILLED TO BE WELCOMING WILLY'S PIES TO THE NORWICH CITY FAMILY AS OUR NEW OFFICIAL SLEEVE PARTNER. OVER THE PAST FEW WEEKS, WEVE GOTTEN TO KNOW WILL AND JOSH REALLY WELL, AND IT WAS CLEAR FROM OUR FIRST MEETING, THAT THEIR PASSION FOR QUALITY, FLAVOUR AND BEYOND- ALIGN PERFECTLY WITH THE VALUES WE HOLD DEAR AT THE CLUB.
"THIS PARTNERSHIP NOT ONLY BRINGS SOMETHING EXCITING AND DIFFERENT TO OUR MATCHDAY FOOD OFFERING, BUT ALSO STRENGTHENS OUR AMBITION TO COLLABORATE WITH BOLD, INNOVATIVE AND CREATIVE BRANDS. WITH THEIR PIES AVAILABLE ACROSS CARROW ROAD ON MATCHDAYS, WE CANT WAIT FOR OUR SUPPORTERS TO GET A TASTE OF WHAT THEYVE BEEN COOKING UP IN EAST LONDON."
